The 18th China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as "ICIF") was opened in Shenzhen. This ICIF will be open to the public from December 29, 2022 to January 2, 2023 in the form of offline orientation and online synchronization, with six exhibition halls, an online international pavilion and an online ICIF platform. A total of 31 enterprises in our city participated in the exhibition, focusing on the unique overseas Chinese culture in Jiangmen.
A total of 3402 government groups, cultural institutions and enterprises participated in this ICIF, and all 21 cities in Guangdong Province participated. Among them, the booth area of Jiangmen Pavilion is 203.5 square meters. The exhibition hall is set up with several independent exhibition areas, designed with the theme of "Jiangmen, the capital of overseas Chinese" and "an important platform for cultural exchange and cooperation between overseas Chinese and overseas Chinese", and adopts the forms of physical display of cultural products, pictures, videos, intelligent interaction, etc., to focus on the original Jiangmen unique culture of overseas Chinese.
A total of 31 enterprises participated in this ICIF, many of which exhibited their products on site. The exhibition categories include Baisha Maolong Pen, Roche Citrus Tea, Xinhui Sunflower Fan Making, Zhenhao Mud Cockerel DIY and other intangible cultural heritage interactive experiences, as well as various cultural and creative products with overseas Chinese characteristics. There is also a stage performance area at the exhibition site, which enables the audience to have a deep understanding of the history, culture and artistic innovation of the overseas Chinese through the wonderful overseas Chinese characteristic performances, including Wing Chun and Cantonese Opera.
The person in charge of the Municipal Bureau of Culture, Broadcasting, Tourism and Sports said that through careful planning and adhering to the concept of integrated development of culture and tourism, the Bureau organized Jiangmen cultural and tourism enterprises to participate in the ICIF. With the help of this China's only national level international comprehensive cultural industry exhibition platform, the Bureau achieved the effect of helping cultural and tourism enterprises expand their business, promote their brand and comprehensively demonstrate the development achievements of the integration of culture and tourism in Jiangmen and the activation of intangible cultural heritage.